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Enjoy Wimbledon with digital treats


The Wimbledon tennis championships begin on Monday and this year fans can expect to enjoy an enhanced digital experience to rival the on-court excitement.

Building on last year’s partnership IBM and The All England Lawn Tennis Club (AELTC) are taking things to a whole new level with a range of cutting-edge interactive platforms.

The pair have announced four strategic innovation areas for this year’s event. They aim to change the ‘fans’ perceptions’ with a raft of ‘first to market’ content filled with ‘real-time insights and analysis’. Artificial Intelligence (AI) will be utilised, most notably with the new Ask Fred assistant platform. There will also be a new AI-powered ‘automated video highlights’ offering – and IBM will use its data and cognitive technologies to explain what it takes to be ‘the greatest of all time’.

“We are excited for this year’s developments, yet again improving and developing our digital strategy for fans to make the most of their experience year-on-year. In an increasingly competitive sporting landscape, IBM’s technology innovations are critical to continuing our journey towards a great digital experience that ensures we connect with our fans across the globe – wherever they may be watching and from whatever device that may be,” said Alexandra Willis, Head of Communications, Content & Digital at the AELTC. “With help from IBM, we are providing new on-site features in the SmartPhone apps such as the ‘Ask Fred’ assistant, allowing fans to plan their day at The Championships and make the most of their visit. Similarly, we are working with IBM to access additional insights in order for our fans to truly understand and share the moments that matter. This year, a combination of design and data driven content and insights will provide fans with the unique Wimbledon experience they expect and more.”

Credit: IBM/Ketchum

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