(EUROPE)

‘Protecting the environment is profitable’ – that’s the message conveyed by the new Efficient Solution Label.

The Solar Impulse Foundation, led by Dr Bertrand Piccard, has introduced the new label, which aligns with the Foundation’s journey to identify and showcase 1000 clean tech solutions that can accelerate the shift to a sustainable world.

Dr Piccard

“Imagine the impact that this will have on the world! 1000 clean and efficient solutions with a label proving their profitability. They have the potential to create jobs and boost clean economic growth, while also reducing CO2 emissions and preserving natural resources. This is much more than ecological, it is logical,” said Bertrand Piccard. “Each time I speak of protecting the environment to heads of state or government officials, they tell me that it is too expensive. This label is a strong message to them: solutions exist, and represent the biggest market opportunity of our century. An opportunity which cannot be missed.”

 

And the label has received the stamp of approval from a number of leaders, including Carlos Moedas, European Commissioner for Research, Science & Innovation.

“The Efficient Solution Label clearly demonstrates the economic opportunities that innovative clean technologies bring. Its rigorous and strict criteria will help raise the profile of new breakthrough solutions and make them an attractive first pre-screening for investors. This is essential for implementing the Paris agreement. I am pleased to join forces with Bertrand Piccard’s Solar Impulse Foundation on this unique initiative. Channelling promising innovations to the Efficient Solutions portfolio will increase the impact of EU investments in research and innovation,” Carlos said.

And Dr Piccard will showcase the labelled solutions as part of a world tour where he speak to ‘decision-makers in businesses and governments’.