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€1B sustainable mobility deal agreed

BMW Group und Daimler AG bündeln Services für urbane Mobilität. Die beiden Konzerne investieren mehr als eine Milliarde Euro, um die bestehenden Angebote in den Bereichen CarSharing, Ride-Hailing, Parking, Charging und Multimodalität weiter auszubauen und enger miteinander zu verzahnen. Der Verbund umfasst die fünf Joint Ventures REACH NOW (Multimodal), CHARGE NOW (Charging), FREE NOW (Ride-Hailing), PARK NOW (Parking) und SHARE NOW (CarSharing). Über die Apps von REACH NOW werden den Nutzern innerhalb einer multimodalen Mobilitätsplattform verschiedene Optionen angeboten, von A nach B zu gelangen. Nahverkehr-Tickets können direkt gebucht und bezahlt werden, ebenso Mobilitätsoptionen wie etwa CarSharing, Ride-Hailing oder Lei hräder. BMW Group and Daimler AG combine services for urban mobility. The two companies are investing more than one billion euros in total to develop and more closely intermesh their offerings for car-sharing, ride-hailing, parking, charging and multimodal. The cooperation comprises the five joint ventures REACH NOW (multimodal), CHARGE NOW (Charging), FREE NOW (Ride-Hailing), PARK NOW (parking) and SHARE NOW (CarSharing). The REACH NOW apps offer users a range of options for their journey, and allow them to book and pay for public transit tickets and other mobility options such as car-sharing, ride-hailing and bike rentals.


Two giants of the motor industry are teaming up to create a new ‘global player’ in sustainable urban mobility. BMW Group and Daimler AG are investing a total of €1 billion as part of a new partnership ‘to develop and more closely intermesh their offerings for car-sharing, ride-hailing, parking, charging and multimodal transport’.

“We are creating a leading global game changer. The 60 million customers we already have today will benefit from a seamlessly integrated, sustainable ecosystem of car-sharing, ride-hailing, parking, charging and multimodal transport services. We have a clear vision: these five services will merge ever more closely to form a single mobility service portfolio with an all-electric, self-driving fleet of vehicles that charge and park autonomously and interconnect with the other modes of transport,” said Harald Krüger, Management Board Chairman of BMW AG, in a press statement released today. “This service portfolio will be a key cornerstone in our strategy as a mobility provider. The cooperation is the perfect way for us to maximize our chances in a growing market, while sharing the investments.”

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