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Diversity drives new food revolution


Both new and established producers are spearheading America’s plant-based food revolution.

Last month, Nestlé bought California’s Sweet Earth, which provides plant-based foods, including burgers, burritos and breakfast sandwiches, to thousands of stores across America. And another major brand, the Campbell Soup Company, has shown its intent by becoming a member of the country’s Plant Based Foods Association (PBFA).

“We are committed to providing our consumers with food choices that meet their nutrition, well-being and lifestyle needs,” explained Ed Carolan, President, Campbell Fresh. “Working together with the Plant Based Foods Association, we can advance our shared goal of bringing more plant-based foods to consumers.”

It reflects the growing appetite in America – and worldwide – for meat-free products, with a recent report by the PBFA and The Good Food Institute showing the retail market in the US now ‘tops $3.1 billion in sales’.

There are also plenty of young, innovative companies, contributing to this growth, notably Beyond Meat and Impossible Foods. It’s a direction of travel which offers important solutions to the challenges of feeding a global population predicted to hit nearly 10 billion by 2050.

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