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Digital farming is on the rise

BASF is partnering with software firm Proagrica to advance digital farming.

The pair will ‘bring one of the first farm management system interfaces to market’ as part of the new collaboration.

“Digital tools are transforming agriculture. BASF is playing an active role in the digital transformation of the industry and is constantly evaluating where and how to engage further. With collaborations like this, we want to provide our customers with agronomic insights and recommendations from digital solutions that enable better decision-making and more precise farming,” explained Dr Rainer Preuss, Vice President of Global Strategy & Portfolio Management at BASF’s Crop Protection division.

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