In a world first, the Dave Matthews Band has become the first full group to be be named as a Goodwill Ambassador for the United Nations Environment Programme.
The announcement was made yesterday, on the occasion of World Environment Day, in recognition of the work DMB, in partnership with nonprofit partner REVERB, have done through the BamaGreen Project, which has seen the band focus on reducing its environmental impact and inspire its fans to do likewise.
“It’s desperate times, and we all need to work together to have hope for the future, hope for our children, and hope for the planet,” said Dave Matthews.
The long list of positive outcomes achieved over the past ’15 years, 20 tours, 578 concerts and 10 million fans’ include the elimination of 478,000 single-use plastic bottles at shows; and the triggering of 731,000 fan actions at shows.
“We wholeheartedly welcome the entertainment industry in joining government, civil society and private sector leaders in the fight for positive climate solutions,” added Barbara Hendrie, Director of the UN Environment Office for North America. “Musical artists are in a unique position to use their platforms as performers and public figures to build awareness and engage their fans to take action on a very large scale.”
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