Most of us are permanently glued to our phones, various apps and countless news and social media feeds. Which makes it easy to miss important information. And when that missed information pertains to the very future of humanity, then we have a problem.
The issue of how to communicate big issues more effectively is being discussed at COP27. And the focus on finding better ways to reach the wider public is an important one for Nevine Saba, from Lufthansa Cargo. It is a move that makes her optimistic and #ACopHalfFull when she looks to the future, as she believes getting the language right will trigger a domino effect that will see engagement skyrocket.
Nevine says that “talk of making the language of the sustainable topic as a whole easier for people to understand” is important as “all the terminologies are not easy to learn, or understand, as it’s not an easy subject.”
With more understanding, Nevine says, we can all come together and work to safeguard the universal truths that bind us.
“We are living in the same world together and we need to take care of each other,” she added. “Together we can do it – and in the end we will all do it together.”
Follow #ACopHalfFull on twitter for more of the positive views and opinions coming out of Sharm el-Sheikh about the future.