Coca-Cola is joining the rapidly growing number of corporations committing to taking action on packaging.

The company announced this month, that by 2030, it plans to ‘collect and recycle the equivalent of 100% of its packaging’.

“The world has a packaging problem – and, like all companies, we have a responsibility to help solve it. Through our World Without Waste vision, we are investing in our planet and our packaging to help make this problem a thing of the past,” said James Quincey, President and CEO of The Coca-Cola Company.

As part of its World Without Waste vision, Coca-Cola also aims to make all of its bottles using at least 50% recycled material by 2030.

Quincey added: “Bottles and cans shouldn’t harm our planet, and a litter-free world is possible. Companies like ours must be leaders. Consumers around the world care about our planet, and they want and expect companies to take action. That’s exactly what we’re going to do, and we invite others to join us on this critical journey.”

The pledges follow similar moves by McDonald’s and Danone on packaging; and are in line with the new strategy on plastics announced by political leaders in Europe last week.