Big business is upping its efforts to advance the circular economy.

The trend is beginning to gather momentum, in a similar fashion to the way corporates committing to switch to 100% renewable energy has become the norm in recent years.

Innovators Magazine ran the story yesterday on McDonald’s announcement that it would make all its ‘food packaging entirely from recyclable materials by 2025’.

And today the Chairman & CEO of Danone, Emmanuel Faber, tweeted that its iconic evian water brand will be ‘100% circular by 2025’.

Watch this space as the sustainability revolution goes mainstream.