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Circular fashion a BESTSELLER

A staggering 85% of apparel ends up in landfill in America alone – a trend that needs to quickly go out of fashion.

Initiatives like Fashion for Good are working to reshape the industry. A collaborative – global community – of fashion’s biggest hitters and most promising startups, it supports both advance their ambitions to become icons of sustainability and style. And international family-owned fashion firm BESTSELLER is now teaming up with FFG to change what’s on the peg and reduce waste.


“We are delighted to join forces with BESTSELLER as they launch Fashion FWD – BESTSELLER’s new strategy which makes sustainability central to its way of doing business. The focus areas of Fashion FWD – ranging from innovative new materials to circular business models – are perfectly aligned with Fashion for Good’s innovation agenda. Together we want to speed up the transition towards good fashion,” said Katrin Ley, Managing Director of Fashion for Good.


BESTSELLER is committed to inspiring change and joined the Ellen MacArthur Foundation Circular Economy 100 Group last year in a bid to lend its voice and ideas on how to accelerate towards a world wearing circular fashion products.


“At BESTSELLER, we want to bring sustainable fashion forward until we are climate positive, fair for all and circular by design. To do this we need sustainable innovation and industry collaboration. This is exactly what Fashion for Good represents and why we are pleased to announce our new partnership with them.” – Dorte Rye Olsen, BESTSELLER Sustainability Manager.

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