Renewable fuel producer Neste has launched a website to encourage Airbnb to add a sustainable accommodation category.
With zerobnb the Finnish company showcases sustainable housing options as it strives to reduce the impact tourism has on climate; currently it causes nearly a tenth of global greenhouse gas emissions.
“The demand for more sustainable travel is growing, but when you are not an expert, it can be very demanding to evaluate whether a certain accommodation is sustainable or not. This is why it is important to make sustainable alternatives more accessible for everyone. Our goal is to provoke discussion and we are hoping that this will inspire Airbnb to add a sustainable accommodation category onto their site,“ said Sirpa Tuomi, Director of Marketing at Neste.
The site will be live until Airbnb take the hint.