UK retail giant John Lewis is using an app-based service to collect clothes bought by customers in return for cash.
It has joined forces with social enterprise Stuffstr to offer the buy back service, in a bid to help tackle the 300,000 tonnes of clothing ending up in UK landfill each year.
“We hope that by making it as easy as we possibly can for customers to pass on clothing that they’re no longer wearing we can ensure that the maximum life is extracted from items bought from us. All customers need to do to earn money from their unwanted clothing is tap on the clothing they want to sell, hand it to a courier and it will be given to someone else to love or made into something new. If the concept proves successful the next stage will be to offer an option for customers to donate the money to charity.”
The initial trial involves 100 customers but it is hoped it can be rolled out to achieve maximum impact from purchases made across its 50 shops and website.
“Every second the equivalent of one truck full of clothes is sent to landfill or incineration. Creating a circular economy for fashion requires unprecedented levels of collaboration and new business models harnessing the power of digital technology. We hope that this collaboration between Suffstr and John Lewis will encourage other innovators to design out waste,” added Francois Souchet, Make Fashion Circular Lead at the Ellen MacArthur Foundation.