Finland is the country to have a chat about the circular economy with.

The World Circular Economy Forum is currently taking place in Helsinki, it can be watched online. And it has some amazing pioneers working to deliver a sustainable future.

Finish company Neste – a ‘biofuel producer in the circular economy’ – said in a press release today that it is committed to advancing the circular model. It is undertaking extensive and ongoing research on the use of waste and residues to produce biofuels and, in the longer term, bioplastics.

Neste says it is motivated by the circular economy mantra “one’s waste is a valuable raw material to another” which has underpinned its development of renewable fuels over the past decade. The company’s NEXBTL technology means it can make its Neste MY renewable diesel from pretty much any waste fat or vegetable oil.

President and CEO of Neste, Matti Lievonen said: “In practice, our business, based on renewable products and circular economics, is eating away at our traditional business operations. This is a sacrifice that many did not believe in at first. But when it comes to the question of what kind of planet we will leave to future generations, the transition to sustainable lifestyles cannot be held back.”

What makes Finnish companies like Neste so important in achieving a circular system is the fun and accessible ways in which they promote it. By doing so they help to widen its appeal and accelerate its adoption across society.

The country was also the first to publish a roadmap for delivering a circular economy.