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Bot boosts enrolment numbers


A San Francisco academy is using a cognitive chatbot to interact with and grow its student base.

The Codify Academy, ‘a developer education startup’, is harnessing IBM’s cognitive platforms to offer Bobbot, which uses the IBM Watson Conversation Service to quickly answer a range of questions. Prospective students can find out about things like the specifics of the course and job prospects from taking a course. The bot’s introduction has boosted enrolment by 10%.

“We saw a huge spike in interest from potential students in the early days of our company, which is a fortunate problem to have, but made us realise we needed to quickly build a solution to help us scale. IBM Cloud gave us the infrastructure and access to cognitive services, including Watson, that we needed to quickly build and deploy an intelligent and intuitive bot – in turn helping us to field all inquiries and significantly increase enrolment,” said Matt Brody at Codify Academy.

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