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Bosch makes car a personal assistant


Bosch’s new concept car demonstrates the increasing interconnection between the ‘different spheres of life’.

Unveiled at this week’s iconic global technology industry event in Las Vegas – CES 2017 – the car incorporates innovative tech designed to personalise the experience of each driver. This extends beyond the journey itself through the Internet of Things (IoT) connecting cars with cities, homes and smart devices.

“Personalisation is a growing trend in the realm of connectivity, and we are driving this trend forward,” said Dr Werner Struth, member of the Bosch board of management, during the company’s press conference at CES 2017 in Las Vegas.

The Bosch concept car comprises a broad range of innovative technologies: The moment the driver sits down, facial recognition technology sets the steering wheel, mirrors, interior temperature, and radio station according to the driver’s individual preferences. The system is controlled via a haptic touch display and an innovative gesture control system, both of which give tangible feedback when they are used. If the car is highly automated, cloud-based services enable videoconferences, or allow drivers and passengers to plan their weekend shopping trips or watch the latest videos.

Cars will increasingly become an active part of the IoT capable of communicating with other modes of transportation as well as with the smart home.

“The vehicle will play a central role in cross-domain communication,” Struth added. “Bosch is working diligently to make sure that mobility and smart services become one. If the car is connected to the smart home or the smart city via the cloud, there will be measurable benefits. Connectivity is turning the car into an assistant on four wheels.”

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