|15 December 2016|


IBM and the BMW Group are going to collaborate on how best to use Watson cognitive computing to personalise the driving experience.

A team of researchers from BMW will work alongside experts at IBM’s global headquarters for Watson Internet of Things (IoT) in Munich to help develop the cars of the future.

“Watson is transforming how people interact with the physical world – helping to create safer, more efficient and personal experiences at home, at work and on the road,” said Harriet Green, Global Head of IBM’s Watson IoT business. “With this agreement, our companies will work together to lay the foundations so that drivers can benefit from Watson’s conversational and machine learning capabilities. Our insight shows that while the car will remain a fixture in personal transportation, the driving experience will change more over the next decade than at any other time of the automobile’s existence.”