|18 July 2016|

BMW Motorrad and mobile technology start-up Rever are partnering to connect motorcyclists like never before.

Rever’s free app reveals the world’s greatest routes for bikers to enjoy and since its launch in 2015 users have tracked millions of miles on motorcycle rides in 119 countries around the world. The app works in conjunction with the Rever website to help riders discover the world’s best roads, create custom routes, track rides and share riding experiences across social media platforms. This enables BMW Motorrad to digitally expand its riding experience offerings directly in touch with its target group.

“We see the future of motorcycling as a connected experience, one that has riders using the latest technology to enhance their rides and allow others to share their passion for riding,” said Heiner Faust, Vice President Sales and Marketing of BMW Motorrad. “Rever is offering a very promising mobile technology in our industry and we are very excited about the future business potential we see together with Rever.”

“Motorcyclists are extremely passionate, adventurous people,” said Justin Bradshaw, Co-Founder of Rever. “But we’ve lacked a motorcycle specific environment to share our passions, experiences and ideas. Working with BMW, we will bring innovative technology to the fore and make the entire motorcycle riding experience more accessible, more rewarding and more connected.”

Mark Roebke, Rever’s CEO and Co-Founder added: “We are really excited to be incorporating new technology to enhance riding experience and grow the enthusiasm for motorcycling around the world.”