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BMW AR app launches on Google Play

|23 February 2017|


BMW i has launched its augmented reality (AR) product visualiser powered by Tango on Google Play.

This let’s customers explore and pre-configure their ideal BMW i3 or i8 any time, any where. BMW i is the first automotive brand in the world to offer customers an interactive, 3-D augmented reality experience of their products. Using Tango, Google’s smartphone augmented reality technology, customers can explore the innovative BMW i vehicles as a real-size, interactive visualisation.

“We know that our customers are busy people and that we need to fit into their lives,” explained Andrea Castronovo, BMW Group Vice President, Sales Strategy and Future Retail. “With the BMW i Visualiser now available on Google Play, we are delighted that customers can now explore our products in a truly interactive and fun way, whenever and wherever it suits them. Our vehicles are emotional products and to get that emotional feeling, you really need to experience them.”

Eric Johnsen, Head of Business Development for Augmented Reality at Google, added: “The thing that sets Tango apart is the fact that it understands the context of the space that it’s in. So the wheels are really on the floor, for example, giving the whole experience a much more realistic feel.”


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Written By

Iain is a creative writer, journalist and lecturer, and formerly an editor of two international business publications. Iain is now editor of Innovators Magazine, as well as the strategic content director for OnePoint5Media.


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