Buying burgers with a tradable cryptocurrency is now possible thanks to a new innovation from a global fast food giant.
Burger King Russia is offering Whoppercoins, one for every Rouble to be exact (59 RUB for a US dollar), with 1,700 required to buy a Whopper. And the blockchain token can be traded or transferred online.
The burger chain is partnering with tech startup Waves, which will manage the coin through its blockchain platform.
“We are glad that Burger King Russia has chosen Waves as a platform for its loyalty program launch and Whoppercoin distribution. We are sure that this decision will promote blockchain technology in Russia and will enable the promotion of its benefits and possibilities for a wide audience,” Max Pertsovskiy, CBDO of Waves Platform, said in a statement.
An app for the initiative will be launched in Apple Store and Google Play – by Burger King Russia – next month.