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BK offers US customers the Impossible

Burger King restaurants across America are to begin selling the Impossible WHOPPER – a plant-based alternative to its flagship product.

So that means it’s a quick return for Impossible Foods to our front page as the popular startup and Burger King team up to offer US customers a taste of the future.

“We are really excited to be able to offer our new Impossible™ WHOPPER® to our guests across the country at an unbeatable value for a limited time,” said Chris Finazzo, President, North America, Burger King Corporation. “Since we first launched our market tests in St. Louis in April, and later in six other markets across the country, we’ve heard great feedback and know the Impossible™ WHOPPER® appeals to both current guests who are already big fans of the WHOPPER® sandwich, as well as new guests who are excited about this new option. Starting next week, guests across the country will be able to try this this plant-based, flame-grilled sandwich which is true to the original WHOPPER® sandwich that our guests know and love.”

Customers can order for delivery via the BK® App and through DoorDash.

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