International brewing firm Molson Coors has committed to sending ‘zero waste to landfill’ by 2025.

It is a flagship policy of the American company’s ‘Our Beer Print’ sustainability goals initiative for the mid 2020s, which it aims to implement across its manufacturing facilities.

“As our company grows and looks toward the future, we are increasingly proud of our commitment to leave a positive ‘Beer Print’ with every beer we brew. Our Beer Print 2025 is a vision for the future and our way of ‘Raising the Bar on Beer’ with a series of aspirations that will help shape our company, change behaviors and set industry standards,” said Mark Hunter, president and CEO of Molson Coors.

The drinks industry is certainly doing its bit for sustainability. Innovations of note include making eco soap from leftover lemons, homes from whisky barrels and beer from morning rolls.