Supermarket giant Asda has launched a new Scottish line of craft beers. Suppliers Broughton Ales, Belhaven and Williams have bagged a six figure deal to the end of the year.
Brian O’Shea, Asda’s regional buying manager for Scotland, said: “Broughton, Belhaven and Williams Brothers beer products are premium quality and will give customers a new and local choice, particularly with the beer trend continuing to boom and new flavours on offer.
“Feedback from everyone who has tried the new lines has been incredibly positive so we look forward to working with the businesses closely and hopefully increasing the range of products available in–stores in due course.”
The craft beer sector is one of the most innovative in Scotland with a wide range of new products, marketing methods and fundraising strategies boosting its profile nationally and internationally.