Fashion For Good (FFG) is launching a South Asia Innovation Programme to help sustainable fashion startups in the region reach their full potential.

Amsterdam-based FFG is transforming the industry globally, with the support of the C&A Foundation, and a host of corporate partners, including C&A, adidas, Kering and PVH Corp. Through accelerators, campaigns and creative initiatives, it is connecting the biggest brands and most impactful startups in a rapidly growing collaborative ecosystem that shares expertise and ideas designed to reshape the fashion world. And it is now rolling out key elements in South Asia with this new dedicated programme, which will see selected pioneers take to the stage to promote their vision at Fashion for Good’s Innovation Day, being held during the Mercedes Benz Sri Lanka Fashion Week on 24 November.

“Fashion for Good has enabled us to build a global network where we work on sustainable innovation in an open source approach. We believe that deepening the connection to incredible Innovators in Asia will unlock more opportunities to collaboratively shape a positive impact on the industry, consumers, and ultimately the planet,” said James Carnes, VP Global Brand Strategy, adidas.

Who are FFG looking for? Of particular interest will be the unique perspective of home-grown innovators focusing in key areas including raw materials, dyeing and finishing, manufacturing, retail, end-of-use and transparency and traceability. Eligible Innovators can apply online.