|18 November 2016|

China

A new innovation centre in China will prioritise the development of new innovations in virtual and augmented reality for the gaming and entertainment industries.

Accelerating virtual reality (VR) and augmented reality (AR) experiences for Chinese consumers is the goal of the new collaboration between Qualcomm Incorporated – through its subsidiary, Qualcomm Wireless Communication Technologies (China) Limited – and the Interactive Entertainment Group (IEG) of Tencent, China’s leading game provider.

“The joint innovation centre will attempt to fully utilise Qualcomm Wireless Communication Technologies (China) Limited’s latest technologies and mobile devices based on Snapdragon, to develop and optimise more superior gaming products for Chinese players,” said Zhiming Nie, general manager, interactive entertainment R&D department, Tencent. “This will provide excellent gaming experiences and superior services to meet the high requirements of Chinese consumers.”

It is hoped this ‘combination of brands, technology and engineering prowess can provide consumers with cutting-edge gaming and immersive entertainment experiences, driven by the worldwide adoption of AR and VR supported devices’.

“As virtual and augmented reality deployment accelerates, mobile has many distinct advantages, such as making it possible to enjoy incredibly immersive content wirelessly virtually anywhere you go, along with the scale of a large existing customer base, excellent development tools and high performance, the power efficient mobile Qualcomm® Snapdragon™ 800 series processor, will accelerate the next generation of VR and AR applications,” said Adrian Ong, vice president, business development, Qualcomm China. “The relationship between Tencent and Qualcomm Wireless Communication Technologies (China) Limited will help accelerate these new, mobile AR and VR gaming and entertainment experiences, as we utilize the best of both companies’ technologies and engineering expertise.”