|31 August 2016|

UK

UK shoppers are now just one click away from topping up on household staples, thanks to the Amazon dash button.

Gillette, Nescafé and Fairy are among the first 40 products that will be available to customers through the brand specific instant purchase buttons.

Daniel Rausch, Director of Amazon Dash, said: “We wanted to take the one-click experience from our website and put it right where people need it most.”