Business as usual simply won’t do when it comes to solving the myriad of challenges facing the planet this century.

Innovation needs to focus on societal problems and startups on developing the new ideas that can overcome them. Finding solutions to tackle hunger, a situation which will be worsened by a growing global population, is of critical importance.

To that end, the World Food Programme (WFP) Innovation Accelerator ‘identifies, nurtures and scales bold solutions to hunger globally’.

One of the initiative it supports through this platform is the ShareTheMeal app – which can provide a meal to those in desperate need for US $0.50, an amount which covers the cost of one daily ration, with the tap of a smartphone.

And the accelerator is looking for more ideas like this that can make a big impact and help feed those in desperate need.

“Apply to the WFP Innovation Accelerator and receive up to 100,000 USD in funding, mentorship from industry experts and access to the world’s largest humanitarian organisation,” the organiser’s website states.