Connect with us



‘2.3 billion AR apps by 2021’

Istanbul, Turkey - July 14, 2016: Macro closeup image of Pokemon Go game app icon among other game icons on an iPhone.

|25 October 2016|


The appetite for augmented reality (AR) is going to get a lot stronger, according to new research.

Juniper Research has revealed that, with the global success of  Pokémon GO, AR is inspiring app developers. It forecasts that the “AR market will rise to 2.3bn apps by 2021, representing a 380% increase from an estimated 482m in 2016.”

The new study Augmented Reality: Developer & Vendor Strategies 2016-2021 highlights consumers positive attitudes towards embracing the technology as well as the introduction of new devices – like Microsoft’s HoloLens – as signs of an industry in positive health.

And there have been huge investments made in AR. Smaller AR specialists like Magic Leap has received  $1.3 billion of investment from giants including Google and Qualcomm Ventures.

“The current crop of AR offerings is a taste of its future. Soon, the technology will be commonplace in fields such as medicine, manufacturing and training,” said research author, Sam Barker.

Newsletter Signup

Iain Robertson
Written By

Iain is an experienced writer, journalist and lecturer, who held editorships with a number of business focussed publications before co-founding and becoming editor of Innovators Magazine. Iain is also the strategic director for OnePoint5Media.

Advertisement " alt="">

Finding ‘smarter ways of farming’

food | water

Saw this on Twitter + thought of you


Apps are good news for your heart


VR Park asks you to challenge reality


Newsletter Signup