|25 October 2016|

UK

The appetite for augmented reality (AR) is going to get a lot stronger, according to new research.

Juniper Research has revealed that, with the global success of  Pokémon GO, AR is inspiring app developers. It forecasts that the “AR market will rise to 2.3bn apps by 2021, representing a 380% increase from an estimated 482m in 2016.”

The new study Augmented Reality: Developer & Vendor Strategies 2016-2021 highlights consumers positive attitudes towards embracing the technology as well as the introduction of new devices – like Microsoft’s HoloLens – as signs of an industry in positive health.

And there have been huge investments made in AR. Smaller AR specialists like Magic Leap has received  $1.3 billion of investment from giants including Google and Qualcomm Ventures.

“The current crop of AR offerings is a taste of its future. Soon, the technology will be commonplace in fields such as medicine, manufacturing and training,” said research author, Sam Barker.