|14 April 2017|
A leading US producer of burgers made from plant proteins has launched its tasty alternative to meat in Asia.
Beyond Burger is now being sold in Hong Kong – a city which eats more meat per head than any other. Customers visiting the city’s popular Green Common markets, a brand working to ensure ‘The Future is Plant-based’ will be able to enjoy the American classic meat-free at its various outlets.
“I am proud and ecstatic that Hong Kong and Green Common will be the first place outside of the US to carry The Beyond Burger. Hong Kong, shockingly, has the highest meat consumption per capita in the world. The launch of The Beyond Burger, along with all Beyond Meat products, not only will pleasantly surprise consumers with amazing taste and nutrition profile, but will also mark the official beginning of the food, health and sustainability revolution in Asia,” said Green Common’s David Yeung, CEO and co-founder. “I wouldn’t compare The Beyond Burger with other plant or meat burgers; I would compare it to the iPhone or Tesla, because it is, simply, a game-changer.”
Ethan Brown, CEO of Beyond Meat, added: “We’ve resisted offering the Beyond Burger internationally as we remain in the early stages of distribution here in the United States, however, reflecting recent increases in capacity, this special opportunity in Hong Kong, and our long-standing relationship with David, we are thrilled to announce this partnership. It has been gratifying to see consumers embrace The Beyond Burger in the United States, and we hope with this first step into Asia, we can bring greater awareness of the shifting protein paradigm to this vitally important economy.”